About a girl who wants to live happily ever after...
Hello again ^ ^ /
Hello again ^ ^ /
This time, let’s talk about an interesting topic, ‘Persona’. What’s Persona? Is it kind of an avatar? Well, looking up in Wikipedia, it says that in ancient Latin, persona meant "mask" but today it does not usually refer to a literal mask but to the "social masks" all humans supposedly wear. It is also written that in marketing field, persona represents a group of customer so that the company can focus its efforts. Besides these, there can be a lot of definitions of persona. However, no matter how many it is, the thing that doesn’t change is that persona is really a useful tool of understanding consumers. Since this has been highlighted over 20 years in business society, almost all of the companies should know the power of consumers’ persona. Even so, why do many corporations still fail to attract consumers’ attention? Why do many firms meet unsuccessful products? The answer might be, or will be, the skip of stages which help to understand the ‘real’ customers. Product designers easily assume that ‘users will think like this’ rather than watching how users really handle the product. As John Pruitt and Tamar Adlin, the authors of the chapter we read, explained, people who create products for consumers should be sure to focus on users. To cite their example, it’s not enough for a doctor to know only that there is someone who has been injured in the emergency center. Instead, the doctor has to know a lot of information like what kind of injury it is or how serious it is. That way, the patient can be prescribed appropriately. It’s the same sense in product design too! More and more information about the user produces a lot more practical goods.
Then, if a marketer aims at me, what kind of information would be useful to him or her? Information about me can include my age, religion, status, family relationship, personality, hobby, attitude toward studying, lifestyle, demographics, etc. Here is my created persona and it surely will tell you a real life story of me, Sally Lee.
l I really want to be challenged so I flew to Texas from Korea to compete with many smart students. Even though I can change my courses to pass/fail I will prefer to get a letter grade.
l Play sports and get healthy on free time? I would rather get my mouth exercised by chatting with my sweet friends.
l I am motivated, but don’t want to be showy. Even I know answers I rarely speak up. Ashley always raises her hand during class and I don’t understand why she is keep bothering professor.
l I won’t go to bed until I finish this reading.
l I know I’m not good at this. However, I still want to try because she is doing it.
l Hardest thing while watching TV programs? I am sure that it’s keeping back tears. Every single program makes me cry at least once! Maybe my eyes can’t work without tears.
l Look at her. She is having her meal alone. I can’t pass by letting her alone. I guess I should have lunch with her even though I had lunch 10 minutes ago.
l World is so beautiful! I should take a picture of this sunshine with the tree.
l I can’t understand why people go to café for a cup of coffee. It’s so expensive and doesn’t worth it.
*Lifestyles
-Audio/Video
Watching dramas on TV
Own a MP3 Player (Likes to listen to ballad music while walking in the evening)
Photography (Wants to take pictures of everything in her life)
Personal computer/Laptop computer (Likes to communicate with her friends by her own homepage)
-Sports and fitness
Bicycling
Skating
Sledging
(She really does not like sports, but these three are exceptional.)
(She really does not like sports, but these three are exceptional.)
-Other interests
Writing letters
Keeping a diary (didn’t stop since she was in elementary school.) Babysitting
Decorating albums with pictures and short essays
Reading books
-Strong religious beliefs
Bible reading
Praying
Going to church every Sunday
*Demographics
-Family (Father, mother, and brother)
Has a great effect on her life. Talks a lot with her family. Even she is far away with her family these days, they talk at least 2 hours when they make a phone call.
-Friends
Like friends so much. Unless her family is against it, she does whatever her friends want and likes to listen to her friends’ advice.
*Goals in this year
-Participate actively in every class at UT.
-Make at least one real friend at UT.
-Improve English speaking skills.
*Life goals
-Work in a broadcasting company for few years.
-Work in a place where she can be with children.
-Establish an orphanage.
-Travel every country in U.S.A and Europe.
-Live a life that dream comes true J
Sally,
답글삭제I enjoyed reading your post, which was fun yet informative. While "knowing answers but rarely speak up" can be observed among many international students from Asian culture, it was personally interesting to see your unique taste such as your avoidance to "go to café for a cup of coffee." Personal goal such as "establishing an orphanage" would show your difference from your peers. All in all, the post offers a detailed description of your persona within a sufficient length. Good job!